We help disruptive Tech organisations from 0 to $10M pipeline in 12 months in Australia & New Zealand.

You deliver on your disruptive innovation; we bring strategic early adopter customers to you.

Do you have disruptive product solutions with multi-million dollar potential? Do you have distributor/resellers but not selling much? Want to capture ANZ market before competition, if yes, this is for you. 

New Customers as a Service NCaaS is a contract-based strategic sales service from EarlyBirds Marketplace for organisations looking to acquire new customers in Australia and New Zealand. Instead of hiring full time staff and committing to a wider supporting infrastructure, NCaaS is an agile and quick way to get started in the ANZ market.

If you can sell your disruptive innovation (product/solution) to us, we are happy to take the challenge to find customers for you! 

Over 250 Innovators and Early Adopter organisations 
joined EarlyBirds Marketplace and counting…  

Led the sales engagement to win $50M+ contract in Australia


This organisation was struggling to win new major business in Australia.
EBMP team member built a focused Go to Market strategy to target the right opportunities and helped the whole organisation to move to an IT as a Service model to align with customers future strategy and commercial roadmap.
Won over $50M contract with organisational expected gross margin.

Quote from the company executive who hired EarlyBirds team member: 

“Working with EarlyBirds' member is a real pleasure! His customer-centric thinking, focus on innovation and the constant drive to bring value to his clients make him naturally successful and highly regarded by clients & partners. He's driven and an excellent team worker, bringing together large, complex projects involving global teams.” 

Quote from the company’s lead solution architect: 

“EarlyBirds team member is one of the best sales leaders I come across in my career. He is full of energy, innovative thinker, positive and always committed to achieving the best outcomes for the customer and for an organisation he works for. He has played a crucial role in winning many complex deals, helping my organisations, and I am lucky to be part of his winning team.”

EarlyBirds team has helped following Tech companies: 

Created and closed $500K+ opportunities in 6 months for an SME in Higher Education


This Small to Medium sized organisation was selling technical solution to technical people and was struggling to find new customers.

EarlyBirds team member created a specific strategy by identifying a business problem and approached business executives to solve the business problem with SME solution.

Within 6 months, EarlyBirds member created close to million dollar pipeline and won $500K opportunities quickly in a new domain and industry sector.

Quote from the CEO of the SME: 

“Whilst working alongside myself, EarlyBirds team member demonstrated an ability to take initiative, actively contact and engage with new organisations, and offer solutions to clients in an honest, ethical and professional manner.” 

EarlyBirds Team has sold to the following clients: 

Led a sales engagement to win $12+M in Australia 


Global IT product company in Applications was struggling to win against its competitor in public sector market in Australia. 
EarlyBirds team member established a close relationship with the state agency executive and its team. Built a strategic team - i) A local system integrator, ii) a global product implementation expert, iii) a global consulting organisation expert in the customer domain to bring it together with the product company. Educated and collaborated with other key stakeholders in the state government.

The global product company application was selected along with the whole team to procure the complete solution. First win for the large global product company in the government after over a decade.

Quote from the Program manager of the agency that bought the solution: 

“EarlyBirds team member is passionate and committed to help his customers succeed. He brings people together and gets the stuff done that others cannot. He will be great asset to any organisation or initiative - bringing much intellect, acumen and trust. I look forward to working with him again in the future.” 

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Meet The Key Team Members

Jeff Penrose – Cofounder 
Jeff is an ICT domain specialist, with significant international business development, sales and delivery experience in the private and public sectors. He has held executive management and technical roles in both commercial and large government organisations.
Jeff has extensive experience in defining and understanding business needs from clients and delivering creative outcomes. He is a detailed problem solver, with the ability to engage across a broad cross section of an organisation.

Jeff is married with four adult children and an appetite for continuous learning of business and technology trends and issues – Graduate Diploma on Executive Leadership.

Kris Poria – Cofounder
Kris has an extensive experience both running his own businesses as well as a successful corporate career across Asia, Europe, North America and then in Australia.
Kris has started and run businesses successfully as well as cases of learnings from his adventures. He also has corporate career including internal transformations as well as leading customer engagements and sales for small to large multi-million dollar programs.

Kris is married with two adult children; ongoing early adopter for continuous personal productivity and learning – MBA from Macquarie Graduate School of Management.

James Palmer – Director and Chief Financial Officer

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Over 25 years experience in professional services – 20 of those with a Big 4 accounting firm and ten years as a partner.
Before Early Birds, James was the CFO at Seeing Machines and, during his tenure has been instrumental in four share placings raising more than £58m in capital.
 Over this period the Company has grown from a staff of 50 to just under 200 full-time employees, with top-line revenue growth of over four times.
Before joining Seeing Machines James ran his own business providing consulting CFO services and advice to fast-growing entrepreneurial companies. Prior to that, James spent 24 years in professional services in London, Sydney and the USA, 20 of those years with a major accounting firm. He was a partner with Ernst & Young (now EY) for a decade, and for six years, Managing Partner of the EY assurance group in Canberra.
James holds a BSc (Honours) in Management Sciences (Manchester University) and is a Fellow of both the Institute of Chartered Accountants Australia and New Zealand and the Institute of Chartered Accountants in England and Wales. He is a registered company auditor in Australia and a graduate of the Australian Institute of Company Directors.

Dr Phil Kowalick

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Phil is the President of Australian Institute of Professional Intelligence Officers (AIPIO). He is one of Australia’s foremost thought leaders in law enforcement, intelligence and national security.
A serving police officer in the Australian Federal Police for over 34 years retiring at Commander level in 2014. Played a key role in many of Australia’s most important law enforcement programs and initiatives. Established multi-agency intelligence capabilities in Australia’s major airports; designed arrangements to set and manage Australia’s counter terrorism priorities in the Counter Terrorism Control Centre; and was instrumental in developing the Australian Criminal Intelligence Model.
A critical thinker, with extensive experience in strategic design and harnessing skills to help clients achieve benefits within intricate systems. Solves complex problems in organisations and was engaged as a consultant to develop the strategic design of the Australian Border Force.
Phil regularly presents scholarly papers on Intelligence, Law Enforcement, Counter Terrorism and Criminology and other associated issues at national and international conferences.

Brett Peppler

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Brett Peppler is an independent consultant at Early Birds Marketplace specialising management consulting practice providing intelligence-led approaches for managing uncertainty in strategic planning.
He specialises in the creative application of strategic foresight to frame and navigate complex business challenges. Most recently, Brett worked in the corporate sector as an executive leader and practitioner in business model innovation.
Previously, Brett was a professional intelligence officer, including appointments and professional engagements in the United States of America, Europe, New Zealand, and South-East Asia. Brett is a Fellow, Past President and Life Member of the Australian Institute of Professional Intelligence Officers (AIPIO), a Member of the Australian Institute of Company Directors (AICD), a Member of the International Association for Intelligence Education (IAFIE), and an Adjunct Fellow at Macquarie University.
Industry Sectors
Defence, Intelligence, Law Enforcement, Public Policy, Higher Education, Financial Services
Foresight, Intelligence, Strategy, Innovation, Risk

Dr Pramod Singh

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Dr. Pramod Singh is a senior executive with over 20 years’ experience in the space of advanced analytics and big data. He has in depth experience of developing strategy and delivering end-to-end big data and data science solutions in multinational business environment.
Throughout his consulting and in-house experience with Accenture, Unisys, HP, HCL Technologies, QBE Insurance and IAG, Pramod has developed a strong understanding of the data-driven enterprise of financial services, utilities, manufacturing, resources, telecom, government and health sector. He has experience of delivering machine learning and data analytics solutions using state-of-the-art big data, data visualisation, and advanced analytics tools.
He has a master's degree in computer and information technology from a premier institute - Indian Institute of Technology (IIT), Kharagpur and holds a doctorate in machine learning from the University of New South Wales, Australia. He was also associated with the University of Technology, Sydney as a lecturer and researcher for advanced databases and data mining.
Industry Sectors
Financial services, Telecom, Resources and Mining, Utilities, Manufacturing, Government, Health
Strategy, architecture and roadmap of analytics, data science and big data; Analytics and data science solution development and delivery; BI
Management of mix team of offshore and onsite resources; Agile methodology; Project and client engagement management

Dennis Silvers

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Dennis is experienced innovative Executive with extensive experience in leading complex business Development activities across corporations and government entities with a passion and track record of stimulating business growth in the Start-up and young entrepreneur space.
Dennis’ background includes holding the position of Productisation Manager with the Commonwealth scientific & industrial Research Organisation (CSIRO) responsible for the identification of research throughout the organisation that had the potential to be commercialised, then lead and mentor the teams though the process of progressing the research to a Minimum Viable Product (MVP) and finally facilitate the transfer of the product to industry.
Additional relevant experience includes holding the position with CSIRO of Manager Collaborative Research Centres (CRCs) office. An Australian Federal Government program. Responsible for evaluating the value proposition of all divisions that proposed to become a participant in a CRC this included working closely with a science committee, evaluation of the financial viability and IP management through to providing advice on the governance structure, Contracted by NSW Trade and Investment (T&I) to establish a team to identify Start-ups and SME’s developing investor /export ready novel technology. With a focus on eHealth, Dennis developed and implemented a strategic plan that resulted in identifying some 60 start-ups and facilitated the formation of some 10 consortia comprising of one or more start-ups, a multi-national corporation, a hospital prepared to pilot the technology and a public funded organisation, such as a university or CSIRO for advancing the technology to meet the criteria.
Renewable energy, eHealth and Virtual Intensive Care, Telemedicine technology, advance manufacturing including additive manufacturing, wireless sensor technology

Jane Bailey

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Jane is a former CIO of the Attorney General’s Department and a former senior SES officer at the Australian Crime Commission and the Australian Customs Service. Jane’s career spanned corporate leadership in both small and large agencies, including significant client service operations supporting both industry and citizens. She led major organisational restructuring and workforce redesign in response to changes in agency powers and responsibilities and budget reductions.
Her understanding of the human factors involved in organisational performance, particularly the need to build trust with staff, stakeholders and governments led her to focus on integrating integrity and trust into the operating environment of agencies. Jane has applied her extensive experience in Commonwealth corruption risk management through specialising in corruption resistance and integrity framework design and implementation. Jane’s expertise includes :
• Leadership of strategic corporate operations including organisational redesign
 • Information, communications and technology design and integration • Citizen-centric engagement and consultation
• National program and project design, delivery and evaluation • Employment relationships including staff mentoring and guidance • Corruption and fraud risk assessments
• Design and review of integrity

Ryan Hagh

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Ryan has been in IT industry for 20+ years’ spending most of his career working as a subject matter expert in cyber security in banking and financial sector, government, health and educational sectors. He has completed security projects in Australia and worldwide including US, Europe and Asia.
Ryan graduated with bachelor’s degree in computer engineering-programming from LIA University and has updated his skills with different IT and security industry certificates.
Ryan co-founded NSAA Security which is known for its high-end cyber security services especially in cloud computing.

Janaki Ramachandran 

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Janaki established Facilitrade as a Management Consulting Startup focussing on setting up organisations in export. Over 20 years the business gradually developed into business enhancement services working with small, medium and global organisations and federal and state governments.
Experience includes strategic research projects such as developing a commodity based marketing strategy for American Express. Researched global prospects for a first in the world training program for Aconex Ltd, set up a new business division and launched the product in 15 countries within 3 years.
Headed several service improvement and customer experience programs for the private and public sectors, customers included Moldex Metric Inc, KinCare Ltd (Home Care Services), NSW Family and Community Services and the Department of Ageing Disability and Home Care.
Managed Performance Measurement and Market Research QA for Austrade globally.
Currently working as an Independent Consultant for EarlyBirds Market Place to connect Startups and Scaleups to businesses which can help them grow.
Startup Management Services, Corporate Strategy,
Customer Experience (CX), Corporate Governance,
Program & Project Governance, Process Improvement & Cost Efficiencies.

Joann Corcoran

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Joann is an experienced strategic leader in management consulting, public service and ICT spanning small and large environments. Joann had an extended career across state to federal government agencies and was the CIO at the Attorney-General’s Department Australia. One of her strengths is the ability to switch her mind to many diverse technical and business problems at the same as shaping strategic direction and guiding operational outcomes.
Joann’s expertise includes:
Business Consulting, Strategic Planning, Business Process Reviews, Board Level Strategic Advice, Program Management, Not for Profit Sector, Federal and State Government, Risk Management, Governance, Technical Consulting, Procurement, IT Strategic Planning, Systems Reviews, Systems Roadmaps.


What is NCaaS?

New Customers as a Service (NCaaS) is a contract-based service from EarlyBirds Marketplace for organisations looking to acquire new customers in Australia and New Zealand. Instead of hiring full time staff and committing to a wider supporting infrastructure, NCaaS is an agile and quick way to get started in the ANZ market.  

What is the value prop for NCaaS?

The value EarlyBirds team brings to your organisation is through finding new customers using an extensive innovation ecosystem that consists of customer change leaders including a network of subject matter experts, design thinkers, sales, solutions and senior executives.

Who could use NCaaS?

NCaaS is designed for tech scaleup and organisations looking to sell into or enter the Australian and New Zealand market including the public sector.

Who are Early Birds?

Early Birds team is a unique mix of experienced Sales; Presales; recent decision makers - CEOs, CIOs, CFOs, and Head of Innovation; Subject Matter Experts in Cyber, Intelligence, Data Analytics, Public Sector, Financial Services, Utilities, Education, Health, Transport, Law Energy, MedTech, FinTech and advisors to organisations.

What exactly are you promising? What evidence do you have to back up
these promises and claims? 

After a discovery call with the innovator company especially around its products/solution, use cases, case studies, EarlyBirds can agree on specific KPIs for the engagement.
Early Birds team has a solid background in leading strategic sales engagement and have shared various case studies to prove its claims.

How do I know your solution will work for me? Who hasn't it worked for?

NCaaS is for disruptive technology companies that want to sell into Australia and New Zealand market. Engagement is focused on strategic mid to large sales opportunities in B2B market. 

This is not suitable for B2C tech companies unless if they are looking for B2B strategic partnerships. NCaaS may not be suitable for smaller sized deals.

What are typical contract terms?

NCaaS is generally on an annual contract term but depending on the type of sales opportunities these can be adjusted to make sure innovators get a best return on investment.

What type of support do you offer?

Depending on the type of NCaaS you go with, it offers different services:
• Silver - Dedicated part time lead with key services
• Gold - Dedicated part time lead, key services and additional reseller support
• Platinum - Full time lead and multiple key services and reseller support
• Titanium - Full time lead including a presales expert and comprehensive services to support your operations in the local market.

Early Birds team is happy share further details during the discovery call.

What is the price of NCaaS?

Price is dependent on the type of service you select. Price will have an ongoing engagement fee plus an agreed commission. In some cases, Early Birds team might agree to have part equity in the business and part payment option. Early Birds team is happy share further details in the discovery call.

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Early Birds. All Right Reserved